After a year hiatus, the brown jerseys are back.
The last time the Browns wore brown for a regular season game at home was Jan. 2, 2011 during a 41-9 loss to the Pittsburgh Steelers.
The Browns will wear their brown jerseys for both preseason home games as well as the final 5 regular season home games this season.
The team will wear all white for the first 3 home games as well as all road games in which the home team elects to wear their dark jerseys.
Team president Mike Holmgren said that the decision to bring back the brown jerseys was a direct result of fan feedback this offseason.
“We have this group in the building that monitors all that. I watch for dropped passes and they monitor fashion trends,” Holmgren said in June. “We really do listen to our fans and the people about that. There are certain things they don’t like and then there are certain things they are okay with and certain things they love.”
The decision to wear the all white uniforms for all 8 regular season home games last season was a tribute to the franchises’ storied tradition and the all white uniforms worn in the Paul Brown era.
“The all-white is a historical thing and people like that, but then they missed the brown jerseys,” Holmgren said. “What we are doing is at home, where you can make your choice, we are going to have brown and white. The main factor behind that is weather.
“Early on when it’s hot and teams do that around the league. Unless you have a philosophy that you are going to wear dark at home and light on the road. We are going to split it.”
Because all 8 road opponents chose to wear their dark jerseys, the Browns ended up playing 16 games wearing all white in 2011.
All NFL teams are required to submit to the league office which uniforms they will wear at home prior to the season so all scheduled visiting teams can plan accordingly. Once the selections are submitted to the league office, they may not be changed.
Incoming owner Jimmy Haslam III hinted during his introductory press conference on Aug. 3. that changes to the uniforms could be coming.
“Could we change the uniforms? I don’t know,” Haslam said. “But it is a marketing world we live in, and let’s be realistic about that. I don’t associate that with culture though. I think they are distinctly different. People may agree or disagree, but that’s our philosophy.
“In our business world, we changed our logo and our design of our stores multiple times over the years, but the basic culture and core beliefs – what we call Pilot Flying J values stay the same.”
Fans may be open to changes to the pants and jerseys but the orange helmet is considered sacred.
The Browns are the only team in the NFL to not have a logo on their helmet and it should stay that way.